Here is a scenario - you are a manager hiring for a writing position. You get a bunch of candidates, one being an internal candidate who has experience freelancing and degrees that match the job requisition, they just don't have the day-job titles that would match the position. But, they hustle, they land paid writing and design gigs for years - DO NOT offer that person 'exposure work' FULL STOP. It's condescending as all hell. Unless alienating one of your companies employees IS what you are after.
This happened to me recently, I guess I'll quietly look for work elsewhere while continuing to contract my services to the wonderful magazines that have been giving me work.